Reading NYTimes and enjoying this:
Trust is reciprocity coated by emotion. People and companies that behave well in tough times earn affection and self-respect that is extremely valuable, even if it is hard to capture in data.
I tell this story because it hints at the strengths and limitations of data analysis. The big novelty of this historic moment is that our lives are now mediated through data-collecting computers. In this world, data can be used to make sense of mind-bogglingly complex situations. Data can help compensate for our overconfidence in our own intuitions and can help reduce the extent to which our desires distort our perceptions.
But there are many things big data does poorly.
So true! Read the rest.